Branding is often said to be the most important aspect of any company. But branding is a broad term with a world of its own. So, what type of branding is the most successful in this day and age?

To stand apart from the crowd, the personal brand of a company’s founder and executives must be elevated and aligned with the business’s brand. An organization that isn't supported by its stakeholders’ personal brands is going to lack the authenticity and trustworthiness that today’s consumers truly crave.

On this episode of Evolved Sales Leader, Izzy Prior, founder of Spark Social Media, explores how founders and executives alike can bridge their personal and business brands in order to make their outreach and digital marketing more effective.

Listen in as we discuss:

• Why personal branding matters to your business
• What to be aware of when posting as a public figure
• How to maximize your on-platform presence
• Building an authentic, transparent brand 

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